As we look ahead to 2027, our latest booking figures are giving us plenty of reasons to feel optimistic.
Comparing bookings held as at 5 November for the following year, we are already significantly ahead of where we were at the same point in 2025. Even more encouragingly, our occupancy performance is ahead of the Devon market average, highlighting a positive start to the year ahead.
Strong early booking performance
One of the most encouraging trends is the significant increase in early occupancy, which has almost doubled compared with the same point last year.
We’re also seeing guests choosing to stay for longer. Average booking length has increased by 15.6%, reaching 5.2 nights. Longer stays are a positive indicator, helping to build a stronger foundation for the year ahead.
Average nightly rates have also increased by 3.2%, reflecting the continued demand for quality holiday accommodation across our portfolio.
Larger properties attracting strong demand
Another interesting trend is the particularly strong early demand for larger properties.
Our two-bedroom homes have seen occupancy more than triple compared with this time last year. This suggests that guests are already looking ahead and making plans for holidays with family and friends.
Understanding these booking patterns will be important as we move into 2027, allowing us to respond to demand and make informed decisions across the portfolio.
Our focus for the months ahead
With such encouraging early booking activity, our next priority is to review pricing carefully across properties that are already performing well.
Where we are seeing strong early occupancy, there may be opportunities to adjust rates to reflect demand and maximise the performance of individual properties.
Getting the balance right is key: remaining competitive while ensuring owners benefit from the demand their properties are attracting.
A promising outlook for 2027
It’s important to remember that these figures reflect bookings already on the books, rather than a forecast for the full year. There is still plenty of time for booking patterns to develop and for demand to change.
However, being so far ahead of last year’s position at this stage is hugely encouraging.
With occupancy growing, guests staying longer and particularly strong demand for certain property types, we are heading into 2027 with real optimism.
We look forward to building on this momentum and making the most of the opportunities the year ahead brings.
We’d love to talk…
If it feels like the right moment to take the next step, we’d love to talk. Whether you’re exploring holiday letting for the first time or considering a change in management, we offer friendly, no-obligation advice grounded in real local experience.
Get in touch today and discover how Your Devon Escape could help your Devon home perform at its very best in 2027 and beyond.
Find out more about letting your property with us or simply get in touch, we’re always here for a friendly chat and look forward to hearing your story.
